Who is AJ?

Who is AJ?


Dublin-born AJ is a highly qualified choreographer, performer and fitness entrepreneur living in London, England. His unique combination of dance, fitness and events management has made him one of London’s most popular fitness instructors and event creatives. He is also the founder of Move Popup Gym, the UK’s first mobile, membership-free gym which has been pushing the boundaries of what’s possible in bespoke dance, fitness and entertainment events in the UK for the past 2 years. Move was one of British Vogue’s fitness picks for 2014. As a choreographer AJ offers decades of experience in a range of styles and genres. He believes that dance can be transformative. He has choreographed stage shows and music videos for everyone from school children and Special Olympians to professional dancers and artists. AJ’s fitness philosophy is that it should be fun and relaxed. His expertise, humour and dedication to clients are what have made him a fixture in London’s most cutting-edge and luxury gyms, as well as a sought after private instructor to clients from all walks of life.

His Work
AJ works with a wide range of clients offering bespoke fitness, dance and entertainment solutions to meet clients’ needs. From personal one-on-one coaching and training, to small group classes and workshops, to large scale, high profile campaigns, corporate and public events. Recent and current clients include:

Race for Life
Shortlist magazine
Stylist magazine
Land Securities
The Royal College of Physicians
HM Government

AJ also brings a wealth of media experience to all of his projects and his work has been featured in the pages of British Vogue, Harper’s Bazar, The Telegraph, Mail on Sunday, Attitude, Metro.


AJ started working as a performer in Dublin in 1996 and made his West End debut in Chicago (Cambridge Theatre, London) in 2006. He appeared in a number of shows (including A Man of No Importance, Songs for a New World, The Last 5 Years, Listen to my Heart, Pirates of Penzance), films (including Ella Enchanted, Mrs Browns Boys D'Movie), television shows (including The Tudors - Showtime, Eastenders - BBC, Bonebag - BBC3), Ads (for Subway, Puma, Dior) and corporate/private work (West End Live, various).

In 2010 AJ created The Gleeks (now renamed Gleeful), the UK’s Nr 1 Glee Tribute Band. They performed at West End Live 2010/2011 and at the Leeds Christmas Lights Switch On concert 2011/2012. They also performed at the Global Party with Bryan Ferry and guests. Graham Norton is a fan. For his quote about the band and details for hiring them click here link to www.thegleeks.co.uk

AJ moved into fitness in 2011. He was voted in the top 5 Zumba teachers in the UK in 2012 and started his own dance fitness class Move. Merging his personal training and dance expertise, he created the UK’s first Pop-up gym experience Move PopUp Gym which was heralded by TimeOut, Vogue, the Metro and many more as the exciting new face of fitness in London with no memberships, no contracts and no fixed location. This model has since been adopted by many major fitness brands.

'…you just ran out of excuses not to get fit, thanks to Move… these pop-up gyms have brought a little bit of freedom to fitness… pretty impressive locations… First and foremost, all of the classes will be fun… this is about enjoying body toning.’



AJ is an experienced and respected choreographer who works with professional and non-professional clients on a range of different projects. His choreography is versatile and incorporates his training and years of experience in jazz, ballet, contemporary, hiphop, latin, burlesque and ballroom.

Professional clients
He has choreographed music videos for Andrew Montgomery (formerly of Geneva), Sarah Belkner, Jack Colwell, Kawa Kawa (Sam Taylor) Dan Nova and Alternative Miss Ireland Sid Viscous. He has created movement for test shoots for VFX co and is working on a short dance film for release 2016. AJ’s choreography has featured at West End Live, corporate showcases, charity shows, fashion shows and he works with up and coming artists on stage movement and presence.

'Working with AJ is great. He thinks on his toes, is great on set and really brings a lot to the table. We always get AJ on board with our projects in the conceptual stage - so much of what he offers is critical to our final concepts. He really has a way of helping us tell stories in our music videos through dance and movement. He’s just a dream to work with.’
Brian and Karl, Music Video directors www.brianandkarl.com

Non-professional clients
AJ choreographs music videos and shows for schools, hen parties, birthday parties and corporate away days through I Do Wedding Dances and Move PopUp Gym. He has made a name for himself in creating and teaching large groups of children and adults accessible, fun choreography which can be performed for enjoyment and recorded for posterity. AJ teaches jazz and performance technique to theatre groups and is often employed by schools to contribute to physical education and curriculum dance and performance classes.

Please contact him for details of availability and pricing. Email AJ

'AJ O'Neill's Chicago Workshops are nothing short of absolute perfection. He is utterly charming and entertaining but above all, he is an incredibly astute, truly professional teacher with a Master's command (and pure love) of Fosse technique; his passion is nothing short of inspirational as a teacher, dancer, performer. A truly admirable teacher, incredibly positive and generous.5 Stars.'
Loretta Yurick, Co-Artistic Director, Dance Theatre of Ireland

Dance and Performance Qualifications
Diploma in Professional Dance, College of Dance, London Diploma in Musical Theatre, Laine Theatre Arts, Epsom Diploma in Drama, LAMBDA

Personal Training / Private Coaching

Personal Training

AJ is a qualified Level 3 Personal Trainer with a diploma and nutrition qualification from YMCA Fit. Training one-on-one and in small groups, AJ has made a name for himself bringing bespoke personalized fitness training to anyone in their homes, workplaces, parks and London landmarks. Based in London, he regularly trains high profile media and business clients for whom discretion and flexibility are essential. AJ has provided PT and dance consultancy for the Quintessentially Group and Coutts.

His personal training philosophy is that your trainer should be your best friend on the road to physical improvement. He is an approachable, friendly and professional guide with 18 years of dance training experience and 5 years of fitness coaching to draw on when helping clients with the following:

Weight loss
Muscle growth
Injury recovery
Core strength
Cardiovascular fitness (heart/lungs)

AJ works to ensure the fastest and safest road to achieving his clients’ goals. He combines body conditioning, aspects of pilates and yoga, dance, boxing, ballet barre fitness, cardio and both high intensity and endurance based training to meet any goals. Contact him today for a chat about how he can help you. Email AJ

‘I have been a client of AJ for 4 months. He has used a variety of skills towards helping my shoulder and hip sport injuries. I have seen steady results and am pleased with my progress. The four or more sessions i have with him a week are flexible, funny and directly hit my specific targets. I highly recommend him.’
Joshua, 20, Quintessentially Group client

Fitness Qualifications Diploma in Fitness Instruction:
YMCA Fit Level 2
Diploma in Personal Training, YMCA Fit Level 3
Award in Nutrition, YMCA Fit
Diploma in Zumba
First Aid Certificate

Private Coaching

AJ is also available for private lessons in dance, movement/singing performance skills, musical theatre and dance audition coaching for children and grownups.
He is fully CRB checked with 17 years experience teaching children and adults dance/musical theatre across the UK and Ireland.
AJ is fully insured for up to £10 million, contact for details.
Contact him to discuss how he can help you. Email AJ


Fitness / Dance Classes

Fitness / Dance Classes

"AJ is a well known and respected dance fitness and fitness instructor in Ireland, England and the US. He has been voted in the Top 5 Zumba Instructors in the UK and has taught body conditioning, barre and cardio classes at Pineapple Dance Studios, City Academy and for every major gym, including Virgin Active, Equinox, Frame, Soho Gym, KX and Fitness First.
He has choreographed music videos for Andrew Montgomery (formerly of Geneva), Sarah Belkner, Jack Colwell, Kawa Kawa (Sam Taylor) Dan Nova and Alternative Miss Ireland Sid Viscous. He has created movement for test shoots for Burberry and is working on a short dance film for release 2016. AJ’s choreography has featured at West End Live, corporate showcases, charity shows, fashion shows and he works with up and coming artists on stage movement and presence.

Outside of the gym, he brings years of performing experience to dance workshops and events of all shapes and sizes. He has taught music video classes for Irish television (Elev8, 2014). He has put hundreds of Irish and British students through their paces in Beyonce and Chicago workshops, for many clients including the prestigious Dance Theatre of Ireland.

AJ was the Warm-Up act last year for 2,000 people at the Crisis Square Mile Fun Run and will be leading the charge once again this Summer. He organised the Cool-Down for Stylist’s Race for Life tent. Most recently, he strutted his way through a Diva dance class with 2,000 participants at Wembley Arena. AJ is a hugely experienced, warm and funny teacher who can handle a group of any size, in any space. He’s still proud to say that he’s the only person to have taught a dance class in a pod of the London Eye for Sport Relief 2014.

He is the creator of a number of innovative, fun and cutting edge dance and fitness classes which have been picked up by some of the nation’s biggest providers and form the backbone of Move PopUp Gym’s timetable.

Balletone – a ballet based toning class created for Equinox chosen as one of Harpers Bazaar’s 13 Best Fitness classes of 2013. QUOTE
Prima Balletsculpt – a ballet based toning class chosen as a Dance trend for 2014 by the Move It festival
Move Dance Fitness – a sweaty, fun cardio dance class to all the best pop hits of the last 30 years
Music Video class – easy to learn, fun dance routines to the worlds best songs, filmed for posterity
Equilibrium – a fusion of yoga, pilates and contemporary dance movement
TwerkOut – a dance based fitness class… that’s all about the ass
Look Hot Naked – cheeky body conditioning to music so good the class doesn’t notice how hard its working
Juggernaut – a cardio body weight fitness class so hard nobody can finish it

He can be hired to privately teach any fitness class, via Move. For his regular schedule, please click the timetable below.

Zumba Fitness AJ is available for hire to teach private dance classes and fitness classes at the location of your choice. Contact him to discuss your group dance or fitness needs. Email AJ



Move PopUp Gym

Move PopUp Gym

Launched in 2013, Move started as a mobile, flexible gym class experience. It was created to give members of the public a chance to try the classes that had previously only been available to long-term gym subscribers with expensive memberships. AJ wanted to create and trial new types of fitness classes as well as give gym classes a new twist, taking them to new and exciting locations such as rooftops overlooking St Paul’s Cathedral, Battersea Power Station and secret gardens across the city.

Move PopUp Gym

"As well as yoga and Pilates expect their signature classes ‘Look Hot Naked’, a body-conditioning tone-up session and ‘Move’, a dance class of its namesake given that the founder’s career started on the West End stage. Definitely one for the Jazz-handed!.. With prices starting at £10 for a class, it’s as kind on the purse as it is on the diary… We say non-committal classes are the way forward" ’

Move has gone on to become a leading provider of bespoke dance, fitness and entertainment services. They have worked with corporate and private clients to provide tailor made experiences with a range of fun and vibrant activities and acts such as entertaining popup cinema crowds and leading dance-offs at parties, team-building exercises for corporate away days and wellness services for businesses.

"We booked Move to come in to our London office for an activity with our team of around 20 people. They did an amazing job getting everyone up and dancing together - it was a great way to mix things up after a day sitting in meetings. The team were fun and understood how to engage a diverse group of people and bring them into the activity. We are still talking about how much we enjoyed it some months on and would heartily recommend them to anyone looking for something that will bring their team together on an away day or in the comfort of their own office." ’
Richard Allan, Vice President, Facebook

Move caught the imagination of the media around the world, filmed by NBC News for the Today show and hired by Adidas, Stylist magazine, Race for Life, the prestigious Royal College of Physicians and social media giant Facebook amongst others to bring bespoke popup fitness and dance to their clients and employees.

"Move provided the perfect instructor for the job. Nicolette was energetic and rallied the troops together after our race for a deep stretch and warm down - it was essential to have a bubbly personality as people get shy within groups and you need one confident instructor. I heard one lady commend, So that’s what a proper stretch feels like. Thank you!" ’
Mariam Ahmed, Stylist Magazine. Coordinator, Race for Life event

For more information, go to the Move PopUp Gym website. Join their mailing list for regular updates on Move classes, events and offers or follow them on Twitter, Facebook and Instagram

I Do Wedding Dances

I Do Wedding Dances

Dance has become an increasingly important and expected part of the Wedding experience. AJ and co make it their business to worry about your dancing, so you don’t have to. I Do Wedding Dances is a unique marriage of AJ’s dance, private coaching and event experience. It aims to solve all of your dance needs from the proposal til the honeymoon. The company offers the following services, full details can be found on the company website,
I Do Wedding Dances

Hen Party / Stag Do

AJ and his hand picked crop of teachers bring talent, experience and humour to your event wherever you are in the UK, creating a music video or just getting you sweaty in the dance style of your choice. For a full list of options, or to create your own bespoke class, enquire here. Email AJ

"We hired AJ to choreograph a 80s/90s dance video for my mate's hen party and I can't praise him enough! We all had tons of fun. We didn't stop laughing all the way through and it left us on a real high afterwards. AJ's energy is infectious and he has an amazing knack of being able to bring even the most shy of people out of their shell. Would do it again in a flash. Ahh, Push it!!!!" ’
Andrea, Hen organiser

Wedding Dances

Make sure your wedding dance goes off without a hitch, whether you want a simple waltz or something funny and unexpected. AJ and his brilliant team of friendly, talented teachers will come to your home or a nearby studio and make sure you are confident, happy and ready for the big day.

"Aj choreographed a wedding dance not only for me and my husband but also a bride and bridesmaid dance for my five bridesmaids and me to do as a surprise for my husband on the day. He was completely amazing! One of my bridesmaids was in Hong Kong and the other one in Edinburgh so he made a video teaching them the moves. Some of the girls are quite shy but he made it so fun. He made it look cool rather than cringe and it was really easy to learn while still looking choreographed. We couldn’t have asked for a better teacher! Everyone at the wedding, including my husband, absolutely loved it. AJ applied the same level of dedication to choreographing the bride and groom first dance and it was also amazing. I loved working with AJ because he is so professional and accommodating to any ideas. He really wants to make your ideas work and will do all he can to make it come to life. I want to get married again just so that I can work with him once more! Cannot recommend him enough!" ’
Julia Tracy, Bride